Friday, 22 July 2016

Digna Love - A Practical Example of the Differences between Organic and Non-Organic Foods

Digna Love was born in St. Lucia, and has been eating healthy foods since she was a child. When she moved to the United States in 2001, she discovered that a lot of foods in the US were not as healthy and delicious as she’d like them to be.

One of the most popular varieties of apples being sold all over the country is Red Delicious. However, the popularity of this variety of apples has much more to do with marketing than with the taste of the fruit.

                                                         Digna Love

First, Red Delicious apples have deep red skins. The research shows that people associate the taste of apples with a deep red skin color, even though in reality really red apples may have a subpar taste. Next, there is the word “delicious” in the name of the variety. The fact that a variety of apples has the word “delicious” in it makes some people think that the reason why the apples have “delicious” in the name is because of their taste. This name has nothing to do with taste. It’s all about marketing and sales.

For these reasons, Red Delicious variety is still a clear winner when it comes to sales. Even though varieties of apples like Gala, Fuji, and Braeburn are becoming more and more popular, and certainly can compete with Red Delicious on taste, they still lag behind in sales. 

There are over 8,000 varieties of apples in the world. However, there are only about 150 commercially important varieties of food in the world today. The reason why these 150 are the chosen ones is simple: they transport well and they look great on a shelf.

Big corporations also strive to have the same kinds of products everywhere they operate. All this started with McDonalds becoming successful selling the same kind of burger all over the country, and now all over the world. Starbucks is also doing its best to have coffee that tastes the same in all of its stores. Big food corporations followed. They want every slice of Kraft Single to taste the same, and every Dole pineapple to taste just like every other Dole pineapple. This allows brands to have an identity in customers’ minds. This is the way they control quality. 

The problem with this approach is that foods require a lot of processing to taste the same every year in every country. This kind of processing kills distinctive flavors, and many of the nutrients of food. In order to compensate for the lost flavor, big corporations load their products with fats, salt, sugar, and other substances and mixes that taste really good, but are really unhealthy. The only places where the same foods grow all year are places in warm climates, like the island of St. Lucia, where Digna Love grew up.